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Privacy Policy

Welcome to AdvocateMatrimony.com (the "Website" or "we"). Your privacy matters to us. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit or use our Website and related services.

1. Introduction

  1. This Privacy Policy applies to all users of the Website and any services we provide. By accessing or using the Website, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described here.

  2. If you do not agree with the terms of this policy, please do not access or use the Website.

2. Definitions

  1. "Personal Data" means any information relating to an identified or identifiable natural person.
  2. "Processing" means any operation performed on Personal Data, whether automated or not.
  3. "User", "you", or "your" refers to any visitor or registered member of the Website.
  4. "Services" means any functionality, features, or interactions provided by the Website, including registration, matchmaking, messaging, and profile management.

3. Scope and Purpose of This Policy

  1. This policy explains: what information we collect; how we collect it; why we collect it; how we use it; when we disclose it; your rights regarding your information; and how we protect it.
  2. This policy applies to information collected through the Website and any related offline interactions we have with you.

4. Information We Collect

  1. 4.1 Information You Provide Directly
    1. Registration information: name, gender, date of birth, email address, phone number, profession, education, location, community details, and any other fields required to create a profile.
    2. Account credentials: username and password (passwords are stored hashed and salted).
    3. Profile data: photos, bio, preferences, family details, and other information you add to your profile.
    4. Messaging content: any messages, notes, or communications you send through the Website.
    5. Payment and billing information: payment card details, billing address, and transaction records when you purchase paid services (processed through secure third-party payment processors).
  2. 4.2 Information We Collect Automatically
    1. Device and connection data: IP address, browser type, device identifiers, operating system, screen resolution, and language preferences.
    2. Usage data: pages visited, time spent on pages, clicks, search queries, and other interaction logs.
    3. Analytics information: aggregated statistics about how users use the Website and features.
    4. Cookies and similar technologies: we use cookies, local storage, web beacons, and similar technologies to collect certain information.
  3. 4.3 Information From Third Parties
    1. If you choose to sign in using third-party services (for example Google or Facebook), we may receive certain profile information from those services with your permission.
    2. We may also receive data from third-party providers such as fraud prevention services, analytics providers, advertising networks, and public sources to enhance and secure our Services.
  4. 4.4 Sensitive Information

    We ask that you do not post extremely sensitive information — such as financial account numbers, government identification numbers, health details, or sexual orientation — on public profile fields. In limited cases, some data fields may ask about religion or community as they are relevant to matrimonial matching; you consent to sharing such details by voluntarily providing them.

5. How We Use Your Information

  1. 5.1 Providing and Improving Services

    We use your information to create and manage your account, provide matchmaking and messaging features, display matches, and deliver the Website's functionality.

  2. 5.2 Personalization

    We personalize recommendations, search results, and marketing content based on your profile, preferences, and activity to make the service more useful and relevant to you.

  3. 5.3 Communication

    We may use your contact details to send transactional messages, service updates, security alerts, and promotional communications (where permitted by law). You can opt out of marketing emails as described in Section 12.

  4. 5.4 Payments and Transactions

    We use billing and payment information to process transactions, prevent fraud, and send receipts or invoices. Payment processing is handled by trusted third-party processors; we do not store raw card data on our servers.

  5. 5.5 Safety, Security and Legal Compliance

    We analyze data to detect and prevent fraud, abuse, and other prohibited activities. We also use information to comply with legal obligations, enforce our Terms of Service, and protect our rights and the rights of others.

  6. 5.6 Aggregate and Anonymous Use

    We may aggregate and anonymize information for research, analytics, or reporting. Aggregated data does not identify individual users.

6. Legal Bases for Processing (Where Applicable)

If you are located in jurisdictions that require a legal basis for processing personal information (such as the EU), our legal bases include:

  1. 6.1 Performance of a contract: to provide services requested by you (e.g., account creation, matchmaking, payments).
  2. 6.2 Legitimate interests: to improve and secure the Website, prevent fraud, analyze usage, and ensure a good user experience, balanced with your privacy rights.
  3. 6.3 Consent: where you have expressly consented (for example, for marketing communications or cookies not strictly necessary).
  4. 6.4 Legal obligation: where we must process data to comply with laws, regulation, or a valid government request.

7. How We Share Information

  1. 7.1 With Other Users

    Profile information and photos you place in public or search-visible fields may be shown to other users as part of the matching and browsing experience. You control what you make public through your profile privacy settings.

  2. 7.2 Service Providers

    We share information with vendors and service providers who perform services on our behalf — such as payment processors, hosting providers, customer support, analytics, and email services — under confidentiality agreements and strictly limited purposes.

  3. 7.3 Legal and Safety Disclosures

    We may disclose information when required by law (for example, in response to a court order), to protect the safety, rights or property of AdvocateMatrimony or others, or to investigate fraud or other illegal activity.

  4. 7.4 Business Transfers

    If AdvocateMatrimony is involved in a merger, acquisition, or sale of assets, user information may be transferred to the new owner. We will require the transferee to honor the commitments made in this Privacy Policy.

  5. 7.5 With Your Consent

    We may share your information with third parties when you explicitly consent to such sharing.

8. Cookies and Similar Technologies

  1. We use cookies and similar technologies for the following purposes:
  2. a. Essential cookies to enable core site functionality (e.g., authentication, session management).
  3. b. Analytics cookies to understand how visitors use the Website and to improve performance.
  4. c. Advertising and targeting cookies to show relevant ads and limit repeated impressions.
  5. You can control cookie preferences through your browser settings and, where available, through our cookie consent tool on the Website. Blocking some cookies may impact your ability to use parts of the Website.

9. Data Security

  1. We implement administrative, technical, and physical safeguards to protect your personal information. These measures include secure network architecture, encryption in transit (HTTPS/TLS), access controls, monitoring, and routine security reviews.
  2. No system is completely secure; while we strive to protect your personal information, we cannot guarantee absolute security. If we learn of a data breach that affects your data, we will follow applicable laws and notify you and regulators as required.

10. Data Retention

  1. We retain personal information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary by the type of data and purpose of processing.
  2. When data is no longer required, we will securely delete or anonymize it in accordance with our retention policies and applicable law.

11. International Data Transfers

The Website may be operated from servers located in multiple countries. If you are accessing the Website from outside the country where our servers or service providers operate, your information may be transferred to and processed in countries with different data protection laws. We will take steps to safeguard your personal data consistent with this Privacy Policy and applicable law.

12. Your Rights and Choices

  1. 12.1 Access and Correction

    You may access, review, and update certain personal information in your account settings. If you need help, contact our support team and we will assist you within applicable legal limits.

  2. 12.2 Deletion

    You may request deletion of your account and associated personal information. We will comply with such requests subject to legal exceptions (for example, to retain transactional data for tax or fraud prevention) and technical limitations.

  3. 12.3 Portability

    Where required by law, you may request a copy of your personal information in a commonly used, machine-readable format.

  4. 12.4 Objection and Restriction

    You may object to or request restrictions on certain processing activities, such as direct marketing. We will honor lawful objections and restrictions where required.

  5. 12.5 Marketing Opt-Out

    You can opt out of marketing emails by following the instructions in the message or by contacting support. Even after opting out, we may send you transactional or account-related communications.

13. Children’s Privacy

Our Services are intended for adults. We do not knowingly collect personal information from children under the age of 18. If you believe we have collected personal information from a child under the applicable age limit, please contact us and we will take steps to delete such information.

14. Third-Party Links and Services

  1. The Website may contain links to third-party websites, widgets, or services not controlled by AdvocateMatrimony. This Privacy Policy does not apply to third parties; please review their privacy policies before providing personal information.
  2. Third-party analytics, advertising, or social network integrations may collect information about your activities on the Website. We do not control these third parties and their use of your information.

15. Communications & Notices

  1. By providing contact details, you consent to receive electronic communications from us. We will send notices through email, in-app messages, or by posting notices on the Website. Notices to you will be considered given when sent to the email address associated with your account.
  2. For legal notices, we may communicate by email or postal mail to the contact information you provided.

16. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or for legal, operational, or regulatory reasons. When we make material changes, we will provide notice via the Website or email and update the "Last updated" date at the top of this policy. Continued use of the Website after such changes constitutes acceptance of the updated policy.

17. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

  1. Email: privacy@advocatematrimony.com
  2. Address: AdvocateMatrimony, [Company Address], [City], [Country] (replace with the correct address)

18. Additional Provisions

  1. 18.1 Arbitration and Dispute Resolution

    Any dispute related to privacy or data protection may be subject to the dispute resolution provisions in our Terms of Service. Please review those terms for details on governing law and dispute procedures.

  2. 18.2 Export Controls

    By using the Website you agree to comply with applicable export control laws and regulations. Information transferred across international borders may be subject to export control rules in various jurisdictions.

  3. 18.3 Severability

    If any provision of this Privacy Policy is found to be invalid or unenforceable, the remaining provisions shall remain in full force and effect.

19. Sample Privacy Settings & Best Practices

  1. Keep your profile information minimal for public viewing; use private fields for sensitive details.
  2. Use a strong, unique password and enable two-factor authentication if available.
  3. Be cautious before sharing contact details or moving conversations off-platform.
  4. Regularly review and delete outdated photos or profile entries.

20. Detailed Examples of Data Use (Practical Scenarios)

  1. 20.1 Match Recommendations

    If you indicate a preference for location, profession, and community, our system uses those fields to rank and display profiles that match those filters. Personal data fields used for matching are stored and processed to provide relevant search results and recommendations.

  2. 20.2 Fraud Prevention

    We use device information, patterns of activity, and third-party risk indicators to detect suspicious sign-ups or transactions. If a user is flagged, we may temporarily restrict account activity while investigating.

  3. 20.3 Customer Support

    If you contact support, we record the communication and any profile data necessary to investigate and resolve your inquiry. This helps us provide faster, tailored support and track recurring issues.

21. Appendix: Legal Notices & Jurisdictional Addendum

Certain countries may have additional rights or specific requirements. To the extent required by local law, AdvocateMatrimony provides supplemental notices and mechanisms (for example, opt-outs or data protection officer contact details). Please contact us for country-specific privacy information.